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2019 BRONZE HEALTHCARE - RX - CONSUMER/DTC
UNITED STATES
Nicole West, Account Management, VP, Cassie Bull, Broadcast Production, VP Kitty Ravenhall, Strategic Planning, Executive Director Ashley Richards, Copywriter Rebecca Park, Art Supervisor Lauren Naima, Creative Director EVP Krista Holmstrom, Creative Director VP Joe Riippi, Creative Director SVP Martha Suarez, Account Management EVP Trish McKeon, Broadcast Production SVP
Intouch Solutions Chicago
Publicis Health Media
SUMMARY
When it comes to pain, women are told throughout their lives to “suck it up”—it’s no different with endometriosis. But, we found that every woman has an inner voice encouraging her to speak up—even at the gynecologist. We wanted to bring that inner voice to life—the “inner endo”—and show women the difference “speaking endo” makes and we created a robust ecosystem of tactics that arms them with the right tools to do so. SpeakENDO drove action through TV, web, and social—increasing awareness, understanding, and diagnosis.
