2020 BRONZE U.S. CENTERS FOR DISEASE CONTROL AND PREVENTION
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2020 BRONZE DISEASE AWARENESS & EDUCATION: NON-PROFIT / HEALTH EFFIES
UNITED STATES
U.S. Centers for Disease Control and Prevention Tips From Former Smokers
Icaro Doria, Chief Creative Officer Paul Nelson, EVP, Managing Director Bill Girouard, SVP, Creative Director Bailey Kolligian, Marketing Manager Shaye Ellis, Senior Marketing Manager Lauren Landry , Senior Producer Lindsey McCarter, Health Communications Specialist, Team Lead Wes Dorsainvil, Sr. Art Director
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Jeff Boal, President David McConnaughey , President & CEO Wendy Moniz , EVP, Project Manager
Golin
SUMMARY
Cigarette smoking remains a national epidemic. Smokers have grown deaf to the message that cigarettes kill. They feel they already know the health risks associated with tobacco. So, instead of telling people they would die from smoking, we showed them what living with the devastating effects of a tobacco-related disease really looked like. Over the course of the campaign, Quitline calls increased by 68% and visits to the website increased by 102%, both of which are scientifically proven metrics to drive quit attempts and help more people quit for good.
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Hero Medium: TV
Medium Featured On Video: INTERACTIVE/ONLINE,OOH,PRINT,SOCIAL MEDIA,TV