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Bright Health
Making Healthcare Brighter
RAN IN: United States
CLIENT
Bright Health
Ali Wing, CMO
AGENCY
Mark Figliulo, Founder, Partner
Judith Carr-Rodriguez, CEO, Partner
Finnian O'Neill, Executive Director, Client Services
Jill Landaker Grunes, Executive Producer
Caroline Krediet, CSO, Partner
Jennifer Hart, Associate Producer
Scott Vitrone, CCO, Partner
Amy Blitzer, Director of Project Management
Kelsey Heard, Snr. Art Director
Reilly Schlitt, Snr. Copywriter
Mark Bielik, Creative Director
Ross Fletcher, Creative Director
Katie Gallagher, Account Director
SUMMARY
Bright Health’s new brand campaign tackled the touchy subject of healthcare in a way that managed to solve an age-old advertising challenge: how to be both optimistic and authentic. With its upbeat tone and its cast of puppet protagonists, the campaign helped drive enrollments for a new brand in a challenging and competitive category. This year, the campaign will help propel Bright’s new care model into 12 more markets across America.
CASE VIDEO
Hero Medium: Developed Retailer Site Content (Interactive/Online)
Medium Featured On Video: INTERACTIVE/ONLINE,OOH,TV
Audience: Young Women (20-35)
Objectives: Gain new customers
Type: Business to Consumer
Language: English
