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Vraylar
The Ups and Downs of Bipolar I
RAN IN: United States
CLIENT
AbbVie
Chloe Oliver, Senior Product Manager
Sameer Grover, Director
Ari Maizel, Associate Vice President
Aimee Lenar, Vice President of U.S. CNS Group
AGENCY
Snigdha Gollamudi, SVP, Account Director
Joanna Ruiz, EVP, Senior Director
Melissa Chen, Account Manager
Joyce Pedretti, EVP, Group Creative Director
Lauren Cohen, EVP, Group Creative Director
Dana Buttenbaum, Account Manager Brit Browning, SVP, Group Planning Director
CDM New York
SUMMARY
The goal of the Ups & Downs campaign was to increase prescriptions of VRAYLAR for patients suffering from Bipolar I Disorder by getting patients to ask their healthcare providers about VRAYLAR. The work showcased the reality of the overwhelming condition and how one pill can help smooth their ups and downs. The campaign increased awareness and “likelihood” to ask a healthcare professional.
CASE VIDEO
Language: English
