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2017 FINALIST DATA-DRIVEN / PROGRAMMATIC UNITED STATES
Love This? Live There.
RAN IN: North America
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: CINEMA;CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Contests;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;MOBILE/TABLET;Display Ad (Mobile/Tablet);In-App or In-Game Ad;SOCIAL MEDIA;Cross-Marketing Partnership w/ Disney's Jungle Book
Objectives: Gain new customers
Type: Business to Consumer