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2017 SILVER MEDIA IDEA UNITED STATES
RAN IN: United States
Hero Medium: BRANDED CONTENT
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);DIRECT;Email;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);INTERNAL MARKETING;PR;SOCIAL MEDIA
Audience: Young Women (20-35)
Objectives: Build brand equity
Type: Business to Consumer