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2017 FINALIST MEDIA INNOVATION - EXISTING CHANNEL UNITED STATES
RAN IN: North America
Hero Medium: MOBILE/TABLET
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Display Ads (Interactive/Online);MOBILE/TABLET;App;Display Ad (Mobile/Tablet);In-App or In-Game Ad;PRINT;Magazine - Print;SOCIAL MEDIA;TV;Branded Content (TV)
Objectives: Market share - increase
Type: Business to Consumer