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2017 FINALIST MEDIA IDEA UNITED STATES
Cinnamon Toast Crunch
Cinnamon Toast Crunch Culture Infiltration
RAN IN: North America
Hero Medium: PRODUCT DESIGN
Medium Featured On Video: BRANDED CONTENT;CONSUMER INVOLVEMENT/USER GENERATED;Viral (Consumer Involvement/User Generated);GUERILLA;Street Teams;INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;Display Ads (Interactive/Online);Mobile/Tablet Optimized Website;PR;PRODUCT DESIGN;SOCIAL MEDIA
Audience: Young Adults (24-35)
Objectives: Increase sales, volume
Type: Business to Consumer