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2017 GOLD MEDIA IDEA UNITED STATES
A new media model to transform a brand that sucks
RAN IN: United States
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);Viral (Consumer Involvement/User Generated);WOM (Consumer Involvement/User Generated);GUERILLA;Sampling/Trial;Street Teams;INTERACTIVE/ONLINE;Digital Video;Display Ads (Interactive/Online);Geo-based Ads;MOBILE/TABLET;Display Ad (Mobile/Tablet);Location-based Communications/Real Time Marketing;Messaging/Editorial/Content;OOH;Billboard;PR;PROFESSIONAL ENGAGEMENT;Continuing Engagement;SEARCH ENGINE MARKETING (SEM/SEO);SOCIAL MEDIA;SPONSORSHIP;TV;Interactive TV/Video on Demand;Sponsorship (TV);Spots (TV)
Objectives: Increase sales, volume
Type: Business to Consumer