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2018 FINALIST MEDIA INNOVATION - EXISTING CHANNEL UNITED STATES
A 36-Hour Live Stream Teasing A 30-Second Live Super Bowl Commercial
RAN IN: United States
Hero Medium: SOCIAL MEDIA
Medium Featured On Video: CONSUMER INVOLVEMENT/USER GENERATED;Consumer Generated (Consumer Involvement/User Generated);INTERACTIVE/ONLINE;Brand Website/Microsite;Digital Video;PR;SOCIAL MEDIA
Audience: Men & Women (13-34)
Objectives: Breakthrough - with PR outlets and consumers
Type: Business to Consumer