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Marzetti Veggie Dips
Scoring an Invite to the Big Game Party Table
RAN IN: United States
CLIENT
T. Marzetti Company
Carl Stealey, President, Retail Division
Terrence O'Donnell, Director of Brand Management
AGENCY
Christina Calvit, SVP, Group Creative Director
Kit Loughran, PR/Social Supervisor
Rick Hamann, Executive Creative Director
Jon Podulka, Copywriter
Scott McBurnie, Executive Producer
Jennifer Mathis, SVP, Media Director
Kari Grundman, Senior Art Director
Andre Baez, Media Supervisor
Zach Nass, Media Planner
Veronica McGhee, Associate Search/Paid Social Director
Laurie Rosko, VP, Account Director
Alison Schulte, SVP, Group Account Director
SUMMARY
Party food is as important to Big Game parties as the game itself. For Marzetti Veggie Dips to score an invite to those parties, the brand used data and targeting to identify precisely the right time to begin the #DipResponsibly campaign. Reaching party-goers—but most importantly, those that would be interested in a readymade dip—at precisely the right time to impact their shopping trips drove a 2.4% growth in unit sales and 5% increase in dollar sales versus the same time period of the previous year. Touchdown Marzetti!
CASE VIDEO
Hero Medium: INTERACTIVE/ONLINE
Medium Featured On Video: INTERACTIVE/ONLINE,MOBILE/TABLET,RADIO,SOCIAL MEDIA
Audience: Super Bowl Party Attendees that have purchased readymade dips in the past
Objectives: Increase sales, volume
Type: Business to Consumer
Language: English
