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Dove
Project #ShowUs Inspiring Women through Partnerships
RAN IN: United States
CLIENT
Unilever
Hannah Burns, Senior Global Brand Manager
Molly Kennedy, US Brand Director
Jovan Martin, Senior Media Manager
Casey DePalma, Director, Digital Engagement and Public Relations
AGENCY
Stephanie Walker, Director, Digital Investment
Zinmin Zhang, Associate Director, Digital Investment
Aaron Kim, Manager, Digital Investment
Chris McCraw, Director, Strategic Planning
Michelle Morgan, Manager, Strategic Planning
Evan Spector, Print Investment Lead
Joey-Lyn Addesa, Managing Director
Publicis Sapient
Michael Emerson, Associate Creative Director
Jessica Manfredi, Social Director
Hetal Patel, Client Partner
Mikaela Curtin, Project Manager
Taiyo Kitagawa, Senior Art Director
John Antoniello, Creative Lead
Jen Berry, Account Lead
SUMMARY
Dove took action with Getty Images, Girlgaze to create Project #ShowUs, the world’s largest stock photo library created by women and non-binary individuals to shatter beauty stereotypes. To bring the campaign to life, we went to the heart of where beauty standards have long been defined, the publishing industry. Dove collaborated with Hearst through first-to-market executions across 5 key titles. More than 150+ #ShowUs images were infused into Hearst Print and Digital content, allowing real women to be inspired by seeing themselves reflected in the media they turn to everyday.
CASE STUDY
CASE VIDEO
Hero Medium: PRINT
Medium Featured On Video: BRANDED CONTENT,EVENTS,INTERACTIVE/ONLINE,OOH,PRINT,SOCIAL MEDIA
Audience: Women
Objectives: Build brand equity
Type: Business to Consumer
Language: English
