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AZURE AL REEM
AZURE AL REEM
RAN IN: United Arab Emirates
CLIENT
Masaood Developments LLC
Savills Middle East
SUMMARY
Real estate was a tough sell at this time. So how did we, as a new kid on the real estate block, sell-out phase one of our development when bigger competitors couldn’t? Rather than sell to everybody, we chose to specifically target only a few; Millennial first-time buyers.
Everything in our bold campaign was driven by this strategic choice. #OWN IT. The hip way we engaged with millennials throughout their path to purchase.
Straight-talking that disrupted the category. With sales way above benchmarks, you could say we owned it.
CASE VIDEO
Language: English
