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Saudi Telecom Company
The Roaming Puppet

RAN IN: Saudi Arabia

CLIENT
Saudi Telecom Company

AGENCY
J.Walter Thompson *Lead Agency


Dreamox Films 


SUMMARY

STC’s roaming packages were perceived as costly and inconvenient. To demonstrate to travelers that they are affordable and reliable, we introduced ‘Rayeh Rayeh’, an online series documenting the adventures of Saudi comedians and globetrotters who bring their missing friend along as a puppet backed by STC roaming. All 4 seasons were shot in a touristic destination frequented by Saudis, entertaining viewers while showcasing the convenient roaming packages. The show became the most watched YouTube series in KSA, helped increase roaming subscriptions, and encouraged Saudis to roam worry-free.

CASE VIDEO


Language: English