You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
In the midst of a wireless price war, Verizon Wireless' primary goal was to defend its category leadership position. To be successful, the brand had to elevate itself beyond price, differentiate itself from the competitors and reinforce its superior, national and reliable network. Verizon Wireless met and surpassed its goals. Just 6 months after the Testman campaign launch, Verizon Wireless maintained and firmly secured category leadership over established rival Sprint and gained solid ground on key awareness and brand image measures supporting superior network and reliable service.
