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American Airlines
We know why you fly
RAN IN: United States
CLIENT
American Airlines
Dan Garton, EVP- Mktg.
Roger Frizzell, VP- Corporate Comm. & Advertising
Rob Britton, Managing Dir.- Brand Development & Advertising
Steve Schlachter, Dir.- Worldwide Advertising & Promotions
Janette Coyle, Advertising Mgr.
Les Aistrich, Advertising Mgr.
AGENCY
Bill miller, Worldwide Account Dir.
Anita Wheeler, US Account Dir.
Bill Oakley, Group Creative Dir.
Shep Kellam, Creative Dir.
James Hering, Executive President- Dir. of Integrated Mktg.
Darynda Jenkins, VP- Group Media Dir.
SUMMARY
This campaign demonstrated that American Airlines has a genuine understanding of the frequent flyer. While much of the industry defined itself in terms of price, this campaign connected emotionally with the airline's most valuable customers. It bolstered brand loyalty, increased revenues and set a positive course for the brand's future.
CASE VIDEO
Language: English
