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IN:NYC From American Express
IN:NYC

RAN IN: United States

CLIENT
American Express Company

Belinda Land, VP- Consumer Mktg.
Cynthia Somma, Dir.- Mktg.
Lori Langsdale, Dir.- US Advertising
E. Bai Koo, VP- Mktg.
Jennifer Wallach, Dir.- Mktg.
Andrea Silverstein, Dir.- Mktg.

AGENCY
Ogilvy & Mather *Lead Agency

David Apicella, Co-Chief Creative Officer
Doreen Fox, Sr. Ptnr.- Assoc. Creative Dir.
Andrea Scotting, Ptnr.- Senior Copywriter
Joseph Frydl, Sr. Planner
Nancy Boyd, Sr. Ptnr.- Groups Acct Dir.
Andrea huemmer, Ptnr.- Management Supervisor


Digitas


Mindshare


SUMMARY

With the IN:NYC campaign, American Express set out to attract a young audience of metro singles to a city-specific affinity credit card. It was an audience that had previously thought of American Express as stuffy, overly corporate and largely irrelevant. The IN:NYC campaign created a fun, social and vibrant face of American Express that was a great success in attracting the target audience.

CASE STUDY

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CASE VIDEO


Language: English