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Kodak
Printer Dock

RAN IN: United States

CLIENT
Eastman Kodak Company

Marianne Samenko, Director- WW Mtg. Services & Div. VP
Lisa Hackett, WW Mgr. Brand & Advertising
Joan Aiello, Mgr.- Brand & Comm. Research
Scott Auer, Regional Comms. Mgr.- Americas Region

AGENCY
Ogilvy & Mather *Lead Agency

Richard Ryan, Associate Creative Dir.
Rich Wallace, Associate Creative Dir.
Mike Wilson, Group Creative Dir.
Keith Newton, Sr. Ptnr. WW Group Planning Dir.
Freya Williams, Ptnr.- Planning Dir.
Nicola Bell, Sr. Ptnr.- WW Executive Group Dir.


Carat International


Mindshare


SUMMARY

In 2005, Kodak needed to drive revenue and update its brand image but had no new product news to do so. Instead, by leveraging a previously unrecognized consumer insight relating to an existing product, advertising helped Kodak update its brand image and increase sales greater than market growth to bridge the gap until new product news and a brand transformation campaign were ready.

CASE STUDY

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CASE VIDEO


Language: English