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2006 GOLD LEISURE & LIFESTYLE
UNITED STATES
Bauer Player Made
RAN IN: United States
CLIENT
BAUER Hockey, Inc.
Chris Zimmerman, Chief Executive Officer Chris Lindner, VP- Global Mktg. Vivian Lefebvre, Retail Development Mgr. Ed Sanders, US Mktg. Mgr. Darryl Hughes, Canada Mktg. Mgr. Steve Jones, Public Relations Mgr.
Bob Molhoek, VP- Account Dir. Arturo Mendiola, Senior Account Executive Brian Kroening, Executive Creative Dir. Derek Bitter, Creative Dir. Steve Knapp, Media Creator Chris Henderson, Interactive Creative Dir.
SUMMARY
This campaign set out to make hockey-crazy kids, once again, crazy about the sport's most enduring brand, Bauer. Reflecting the brand, the campaign focused on how Bauer was closer to the player than any other hockey equipment company. In turn, it created a nation of loyal players who helped put Bauer back on top as the world's No. 1 hockey brand.
