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Tully's Coffee Corporation
Tully's 3:21 Wake-Up Call
RAN IN: United States
CLIENT
Tully's Coffee Corporation
Rob Martin, VP- Merchandising & Production
Rob Alley, Mktg. Retail Program Mgr.
AGENCY
Tracy Wong, Creative Dir.
Pat Doody, Dir. of Client Services
Steven Frestedt, Account Dir.
Matt McCain, Senior Copywriter
Jason Black, Art Dir.
Jerry May, Media Dir.
SUMMARY
To position Tully's as a once-a-day answer to the post-lunch energy lull, a ritual of the "3:21 Wake-Up Call" was established. At 3:21 p.m. each day for 12 weeks, high school marching bands performed "Reveille" for exactly one minute outside 81 Tully's locations. To add to the ruckus, megaphone-wielding Tully's employees handed out free drink coupons, and 3:21 branded vehicles swarmed the area. Crowds quickly began anticipating the Wake-Up Calls.
CASE VIDEO
Language: English
