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2007 SILVER HISPANIC
UNITED STATES
Clorox Sweet World
RAN IN: United States
CLIENT
The Clorox Company
Tarang Amin, VP Mktg. Beata Grabowski, Mktg. Dir. Lisa Hauswirth, Mktg. Mgr. Kyra Zeroll, Mktg. Mgr.
Aldo Quevedo, President/Chief Creative Officer Carlos Tourne, Executive Creative Dir. Patricia Martinez, Associate Creative Dir. Diego Duprat, Copywriter Larissa Acosta, Planning Dir. Pedro Mascaro, Account Dir. Jaime Davila, Account Planner Sarah Oitzinger, Account Supervisor
SUMMARY
Our objective was to reduce brand gaps in the Hispanic market vs. general market (brand awareness, key attributes, category share). The Sweet World campaign illustrates how to a toddler everyday objects and surfaces can be as appealing as candy as they explore their world. Clorox disinfecting products help mom keep her home healthy for her children by killing the germs that can cause illness. The brands featured in the campaign exceeded their category share goals and in one year, made significant progress against their three-year awareness and key attributes goals.
