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2007 SILVER HOME FURNISHINGS & APPLIANCES
UNITED STATES
IKEA Everyday Fabulous
RAN IN: United States
CLIENT
IKEA North America
Maria Lovera, Deputy Mktg. Mgr. Michael Hay, Creative Strategist
Linda Sawyer, CEO Val DiFebo, President Matt Dowshen, SVP - Group Account Dir. Eve Kornblum, SVP - Executive Producer Diana Hong, VP - Associate Creative Dir. Eric Rojas, Art Dir. Mike Leibowitz, Copywriter Jason Ashlock, Copywriter Ingrid Bernstein, Interactive Creative Director Sumaiya Balbale, Account Planner Nadia Kamran, Creative - iDeutsch Karen Dahlstrom, Creative - iDeutsch Jeremy Bernstein, VP - Dir. of IA Kathy Delaney, Co-President, Chief Creative Officer Scott Basen, SVP, Group Creative Director/Art Director David Rosen, SVP, Group Creative Director/Copywriter Rochelle Raiss-Riley, Art Director Jasmine Dadlani, SVP, Account Planner
n'Vision
SUMMARY
IKEA decided to take a stand against the ICFF to boost awareness & brand perception in NYC. Using guerilla installations of furnishings around the city like couches in bus shelters, we demonstrated how good design can make the everyday better. Mainstream press and blogger mentions resulted in millions of positive consumer impressions for no media spend.
