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Walmart
PSP 2007: Personal Sustainability Project
RAN IN: United States
CLIENT
Wal-Mart Stores, Inc.
Celia Swanson, Sr. VP-Change Mgmt.
AGENCY
Adam Werbach, Global CEO
David Steuer, VP-Creative
Judah Shiller, VP-Outreach
SUMMARY
When each person makes one small change called a personal sustainability practice (PSP), the collective population of Wal-Mart employees gain a higher sense of purpose and play an active role in sustaining our planet's resources now and for generations to come. By breaking down what seemed like a huge task into small, personal, attainable steps, we convinced employees to participate in the program. It was by adding together these small steps that we could show the employees their huge overall impact and help Wal-Mart meet its lofty sustainability goals.
CASE VIDEO
Language: English
