You can view videos online by purchasing a subscription.
Videos are not available for download. Some cases only have a video.
If there is no written PDF, only the video is available for the case.
Subscribe here
X
2010 BRONZE MEDIA & ENTERTAINMENT COMPANIES
UNITED STATES
SuperGuarantee Too Soon for a Eulogy
RAN IN: United States
CLIENT
SuperMedia
Stanton Brown, Director, Marketing Communications Shayne Bryant, Group Manager, Advertising and Branding Sandy Henjum, Executive Vice President, Transformation and Marketing Scott Klein, Chief Executive Officer- Idearc Media
Brian Renuad, SVP, Group Account Director Chris Cima, Creative Director/Art Director Jason Niebaum, Creative Director/Writer April Weeks, VP, Director of Digital Media Franny Karkosak, SVP, Director of Media Integration Erin Jackson, Management Supervisor
SUMMARY
The Yellow Pages are dead, or so we're told. With a devastating decline in share of possession and usage, the SuperYellowPages were fighting a tough battle. In a commodity category, they added something to their printed directories that competitors lacked and that consumers want: the confidence of a guarantee. With the new SuperGuarantee, the company backed the services of their advertisers and gave consumers a reason to keep and use the SuperYellowPages. As a result, the company saw the first increase in share of possession and usage in five years.
