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McAfee
H*Commerce

RAN IN: United States

CLIENT
McAfee

Bob Kennedy, Director, Global Marketing Programs & Advertising

AGENCY
Tribal DDB *Lead Agency

Geoffrey Gougion, Managing Director
Mike Casey, Director of Planning
Jonathan Linder, Associate Creative Director
Mandy Whichard, Account Executive


DDB West *Lead Agency

Lisa Bennett, Chief Creative Officer
Mike Andrews, Group Creative Director & Art Director
Daniel Mabe, Copywriter
Frank Brooks, Director of Production


OMD

Casey Brathwaite, Group Director of Strategy


SUMMARY

Over the years, 'hacking' has grown into a multi-billion dollar industry intent on stealing the identities and assets of anyone online. To help people understand the magnitude of this phenomenon, McAfee gave it name: H*Commerce. We brought it to life through a feature-length film that told the real life stories of hackers and their victims. The film was promoted and housed on Stophcommerce.com which included information on how to protect your digital life with McAfee products. In three months, brand awareness increased 150%, ultimately redefining a brand and the category.

CASE STUDY

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CASE VIDEO


Hero Medium: Interactive

Type: Business to Consumer

Classification: National

Language: English