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2011 SILVER POSITIVE CHANGE - SOCIAL GOOD: BRANDS UNITED STATES
Miller High Life
Give A Veteran A Piece of The High Life
RAN IN: United States
Hero Medium: Consumer Involvement
Medium Featured On Video: TV, PR, Retail Experience, Events, Packaging, Consumer Involvement, Trade Shows, Sponsorship
Audience: Have a david take on a goliath,Speak to men,Speak to brand influencers, Speak to Young Men, Other
Type: Business to Consumer