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2011 BRONZE POSITIVE CHANGE - SOCIAL GOOD: NON-PROFIT UNITED STATES
Finnegans Irish Amber
Here's to Doing Good: Finnegans Brand Re-launch
RAN IN: United States
Hero Medium: Packaging
Medium Featured On Video: Interactive, Print, OOH, Guerrilla, Packaging, Product Design,Urinal "cakes", soap dispensers and T-shirts.
Audience: Connect with a new audience,Launch or relaunch a brand/product,Build or change corporate image
Type: Business to Consumer