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Hotels.com
It's OK To Wait

RAN IN: United States, Canada

CLIENT
Hotels.com

Vic Walia - Sr. Director, NA Brand Mktg.

AGENCY
Young & Rubicam *Lead Agency

Bob Winter - CCO
Richard Fischer - Art Director
Amy Griffin - Sr. Acct. Executive
Kary McIlwain - President
Brittany Spino - Acct. Executive
Pete Talaba - VP, Planning Director
Evan Thompson - Copywriter


TargetCast *Lead Agency

Stacy Higbee - SVP, Group Acct. Director


SUMMARY

Through data mining of current customers, focus group testing among competitive customers, and pre-stay and post-stay customer surveys, we uncovered that there was a large untapped market of customers that generally book at the last minute for either business or leisure.

CASE STUDY

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CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Radio, Interactive, Print, Sponsorship

Audience: Connect with a new audience

Objectives: Increase sales, volume

Type: Business to Consumer

Classification: National

Language: English