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Google Chrome
The Web is What You Make of It

RAN IN: United States

CLIENT
Google

AGENCY
BBH New York *Lead Agency


Google Creative Lab *Lead Agency


Essence


Omnicom Media Group


SUMMARY

Our challenge was to grow adoption of Chrome from a niche tech-literate audience to a mainstream audience with no understanding of internet browsers. To do this we refocused the brand, from talking about how Chrome can do amazing things to showing how people can do wonderful things with Chrome. As a result, awareness increased, we kept our momentum in the market (while competitors stagnated or declined) and the mainstream started talking about Chrome as an inspirational choice in their every day lives.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive, Consumer Involvement

Audience: Connect with a new audience

Objectives: Gain new customers

Type: Business to Consumer

Classification: National,Multinational,Non-English

Language: English