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2012 FINALIST NEW PRODUCT OR SERVICE UNITED STATES
Walk with Walgreens
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: TV, Interactive, OOH, PR, Retail Experience, Guerrilla, Events, Consumer Involvement, Sponsorship
Audience: New Audience, Men, Women, Boomers (45+), Teens (13-20), Men, Women, Families,Mothers, Fathers
Objectives: Increase brand loyalty
Type: Business to Consumer