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2012 SILVER MEDIA CONTENT PARTNERSHIPS UNITED STATES
Dr Pepper Snapple Taps MTV Team To Launch Sun Drop Nationwide
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: TV, Interactive, OOH, PR, Retail Experience, Guerrilla, Events, Packaging, Consumer Involvement, Sponsorship
Audience: New Audience, Men,Women, Teens (13-20), Young Men (20-35), Young Women (20-35)
Objectives: Brand relaunch, reposition
Type: Business to Consumer