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2012 SILVER AUTOMOTIVE - VEHICLES UNITED STATES
How Porsche Created New Relevance for a Revered Icon
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Print, Retail Experience, Events, Consumer Involvement,Branded Content
Audience: Men, Women, Brand Influencers, Boomers (45+)
Objectives: Build, change corporate image
Type: Business to Consumer