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2012 GOLD MEDIA INNOVATION - EXISTING CHANNEL UNITED STATES
How Microsoft Created a Search Engine for a New Generation
RAN IN: United States
Hero Medium: OOH
Medium Featured On Video: TV, Interactive, OOH, PR, Retail Experience, Guerrilla
Audience: New Audience, Specific cultural or ethnic group, Teens (13-20), Young Men (20-35), Young Women (20-35)
Objectives: Build, defend brand position
Type: Business to Consumer