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2012 FINALIST BRAND EXPERIENCE: COMBINATION (LIVE, VIRTUAL/360) UNITED STATES
Great Stuffing Debate
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: TV, Interactive, Print, Retail Experience, Consumer Involvement
Audience: Women, Brand Influencers, Young Women (20-35), Families, Mothers
Objectives: Increase sales, volume
Type: Business to Consumer