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HTC
HTC Sensation 4G

RAN IN: United States, Canada

CLIENT
HTC

Jon Maron - VP, Mktg., NA
Zola Kane - Sr. Manager, Brand Insights & Mktg.
Nicole Saewart - Sr. Manager, Mktg. Services

AGENCY
Deutsch Inc. *Lead Agency

Karen Costello - EVP, Group Creative Director
Kyle Acquistapace - Partner, Director of Media & Data Strategy
Elaine Chu - Digital Acct. Supervisor
Alex Gross - Acct. Supervisor
Ryan Kitagawa - Digital Executive Producer
Carrie Parent - Assoc. Media Director
Stephanie Waddle - Digital Media Supervisor


SUMMARY

When the HTC Sensation 4G launched on T-Mobile it was late to the party. T-Mobile was already selling 4G phones and struggling to attract their tech-forward consumer. We needed a campaign that gave the phone cool. We teamed with Google Goggles and local artists to develop original content. Ads were scan-able and placed throughout the cities. Within seconds people could scan the ad and download free content right to their phone. The result was a campaign that took a late-to-the-party phone and turned it into an icon for cutting-edged culture.

CASE STUDY

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CASE VIDEO


Hero Medium: OOH

Medium Featured On Video: TV, Interactive, Print, OOH, Events

Objectives: Other

Type: Business to Consumer

Classification: National

Language: English