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2012 BRONZE OFFICE & DELIVERY
UNITED STATES
FedEx Your Ultimate Caddie
RAN IN: United States
CLIENT
FedEx Corp.
Steve Pacheco - Director, Advt. Michael Dones - Mktg. Manager Mindy Dunn - Sr. Mktg. Specialist
Gianfranco Arena - Art Director Justin Bilicki - Art Director Sangeet Pillai - Group Behavioral Planning Director Sam Sally Cha - Asst. Acct. Executive Mike Condrick - Copywriter Peter Kain - Copywriter David McKenzie - Manager
OMD
Resolution Media
SUMMARY
With increasing pressure on marketing and sponsorship budgets, FedEx wanted to ensure that their PGA sponsorship connected with golf enthusiasts in a meaningful and measurable way. By highlighting a common golfing pain point, traveling with clubs, FedEx let golf fans know that it offers a tangible solution. Using humor to relay the idea that nothings more important than your clubs, the campaign ignited conversation amongst golfers, generated brand engagement and most importantly, helped drive pack and ship revenue growth of almost forty times the level prior to the campaign.
