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2012 SILVER SHOPPER MARKETING: NEW PRODUCT/SERVICE INTRODUCTION UNITED STATES
"Find Your Fit" G Series FIT new product launch at Walgreens
RAN IN: United States
Hero Medium: Retail Experience
Medium Featured On Video: Interactive, Retail Experience, Packaging, Shopper Involvement
Audience: New Audience, Men, Women, Young Men (20-35), Young Women (20-35)
Objectives: Brand launch
Type: Business to Consumer