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Google Chrome
The Web is What You Make of It
RAN IN: United States, United Kingdom, Brazil, Thailand
AGENCY
BBH London
BBH Singapore
NeogamaBBH So Paolo
SUMMARY
To get Chrome really flying, we needed to get a global mainstream audience that didnt really care about browsers, well, to start caring. We took the simple, human insight that people now use the web to do in new ways, and turned it into inspiring, life-affirming web stories that were able to run across multiple countries and touch consumers who were at different stages of market development. The result: growth for the browser, brand, and a global mainstream that embraced the idea of doing on the web, not just viewing.
CASE VIDEO

Hero Medium: TV
Medium Featured On Video: TV, Interactive
Audience: New Audience
Objectives: Build, defend brand position
Type: Business to Consumer
Classification: Multinational
Language: English