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Google Chrome
The Web is What You Make of It

RAN IN: United States, United Kingdom, Brazil, Thailand

CLIENT
Google

AGENCY
BBH New York *Lead Agency


Google Creative Lab *Lead Agency


BBH London


BBH Singapore


NeogamaBBH So Paolo


SUMMARY

To get Chrome really flying, we needed to get a global mainstream audience that didnt really care about browsers, well, to start caring. We took the simple, human insight that people now use the web to do in new ways, and turned it into inspiring, life-affirming web stories that were able to run across multiple countries and touch consumers who were at different stages of market development. The result: growth for the browser, brand, and a global mainstream that embraced the idea of doing on the web, not just viewing.

CASE VIDEO


Hero Medium: TV

Medium Featured On Video: TV, Interactive

Audience: New Audience

Objectives: Build, defend brand position

Type: Business to Consumer

Classification: Multinational

Language: English