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2013 FINALIST ENTERTAINMENT & SPORTS UNITED STATES
Game of Thrones Season 2: Integrated Camapign
RAN IN: United States
Hero Medium: Social Networking Applications
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Print, OOH, Cinema, Events, Consumer Involvement
Audience: New Audience, Men, Women, Brand Influencers, Boomers (45+), Teens (13-20), Young Men (20-35), Young Women (20-35)
Objectives: Increase brand loyalty
Type: Business to Consumer