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2013 FINALIST DISEASE AWARENESS & EDUCATION: ADVOCACY UNITED STATES
US Centers for Disease Control & Prevention (CDC)
Tips from Former Smokers
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: TV, Interactive, Print, OOH, Consumer Involvement
Audience: Men, Women, Specific cultural or ethnic group, Boomers (45+), Young Men, Young Women, Mothers, Fathers
Objectives: Increase awareness
Type: Business to Consumer