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2013 SILVER PACKAGED FOOD UNITED STATES
Reinventing An Iconic Brand
RAN IN: United States
Hero Medium: Social Networking Applications
Medium Featured On Video: TV, Social Networking Sites/Applications, Print, PR, Sales Promotion, Guerrilla, Events, Packaging, Consumer Involvement,Branded content
Audience: New Audience, Men, Women, Mothers, Fathers
Objectives: Brand relaunch, reposition
Type: Business to Consumer