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2013 FINALIST SME MANUFACTURER: LOYALTY, AWARENESS, SALES, TRIAL UNITED STATES
Febreze Fall and Holiday Innovation Plan
RAN IN: United States
Hero Medium: Retail Experience
Medium Featured On Video: Interactive, Print, Direct, Retail Experience, Product Design, Shopper Involvement, Sponsorship
Audience: New Audience, Women, Mothers
Objectives: Brand relaunch, reposition
Type: Business to Consumer