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2013 SILVER BEVERAGES - ALCOHOL UNITED STATES
Find Balance, Find Ultimat
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: Interactive, Social Networking Sites/Applications, Print, OOH, PR, Events, Consumer Involvement
Audience: New Audience, Men, Women, Specific cultural or ethnic group
Objectives: Brand relaunch, reposition
Type: Business to Consumer