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2013 FINALIST AUTOMOTIVE - VEHICLES UNITED STATES
How The New Hyundai Veloster & A Re-Imagined Launch Impacted Culture
RAN IN: United States
Hero Medium: Social Networking Applications
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, OOH, PR, Cinema, Guerrilla, Events
Audience: New Audience, Brand Influencers, Young Men (20-35), Young Women (20-35)
Objectives: Gain new customers
Type: Business to Consumer