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2013 FINALIST AUTOMOTIVE - VEHICLES UNITED STATES
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: Interactive, Social Networking Sites/Applications, Mobile/Tablet, Print, Sales Promotion, Events, Consumer Involvement, Trade Shows, Sponsorship
Audience: New Audience, Young Men (20-35), Young Women (20-35)
Objectives: Brand relaunch, reposition
Type: Business to Consumer