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2013 SILVER SNACKS & DESSERTS UNITED STATES
Sour Patch Kids
World Gone Sour
RAN IN: United States
Hero Medium: Other
Medium Featured On Video: TV, Social Networking Sites/Applications, PR, Packaging, video game, online video
Audience: Teens (13-20), Brand Influencers, Teens, Young Men, Young Women
Objectives: Build, defend brand position
Type: Business to Consumer