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2013 FINALIST GOVERNMENT, INSTITUTIONAL & RECRUITMENT UNITED STATES
California State Lottery
Luck Has A New Look
RAN IN: United States
Hero Medium: Cinema
Medium Featured On Video: TV, Interactive, Social Networking Sites/Applications, Mobile/Tablet, OOH, Retail Experience, Cinema,Mobile billboard
Audience: New Audience, Californians
Objectives: Increase sales, volume
Type: Business to Consumer