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2013 BRONZE ENTERTAINMENT & SPORTS UNITED STATES
Tampa Bay Lightning
Be The Thunder
RAN IN: United States
Hero Medium: TV
Medium Featured On Video: TV, Social Networking Sites/Applications, Print, OOH, Consumer Involvement
Audience: New Audience, Men, Women, Brand Influencers, Boomers (45+), Children, Teens , Young Men (20-35), Young Women (20-35), Families, Mothers, Fathers
Objectives: Increase sales, volume
Type: Business to Consumer