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2013 GOLD SME MANUFACTURER: LOYALTY, AWARENESS, SALES, TRIAL UNITED STATES
The Great American Try-On
RAN IN: United States, Canada
Hero Medium: Packaging
Medium Featured On Video: TV, Print, Direct, Retail Experience, Packaging, Product Design, Sponsorship, Distribution Changes, Sampling, Trade Comm./Promo
Audience: Men, Women, Boomers (45+)
Objectives: Increase awareness
Type: Business to Consumer