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2013 BRONZE ASIAN UNITED STATES
"Away We Happened"
RAN IN: United States
Hero Medium: Interactive
Medium Featured On Video: Interactive, Social Networking Sites/Applications, Mobile/Tablet
Audience: New Audience, Men, Women, Brand Influencers, Specific cultural or ethnic group, Teens (13-20), Young Men (20-35), Young Women (20-35)
Objectives: Build, change corporate image
Type: Business to Consumer